Marketing Strategies

April 2, 2014

Wanna Go Viral? Start A Secret.

Nothing spreads like a secret. Start one about your business, and let the virality begin.
April 1, 2014

The Trust Factor

I hustle to get the word out about my books, bringing them to events, doing signings at bookstores, and sticking them in supermarket cereal boxes in hopes that people will...
March 9, 2014

How To Make Your Product More Desirable To Customers

You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...
February 26, 2014

The New Way To Collect Email Addresses

What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...
February 21, 2014

The Marketing Flywheel

I am far from an engineer, but I do know a little bit about flywheels (call it a fetish).  Those heavy wheels are hard as hell to turn, at first,...
February 19, 2014

A Vertical Market Can Be A Mindset

I received an email from Blake, a business owner in Australia, this morning (at 3am, mind you). He joined an accountability group that is “Pumpkin Planning” their businesses. Each one...
February 2, 2014

The Maytag Guarantee

Maytag figured something out many, many decades back. If they put a guarantee on their dishwashers and showed an idle Maytag repairman on TV (if you don’t recall, he was...
January 29, 2014

You Can’t Be Friendly & Unfriendly

Banks like to advertise how friendly they are. Customer service comes first, last and in between. At least, so they say. Yet these “friendly” banks bury customers with small fees....
January 27, 2014

Great Websites

In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When coffee was served to test subjects in fanciful dishware, complemented with condiments in beautiful glass and metal containers,...
January 12, 2014

Say It, Become It

There are disproportionately more Clay’s in the pottery business than people with other names. More people with the last name Singer sing and more Tyler’s tile than other folks. And...

Say It, Become It

There are disproportionately more Clay’s in the pottery business than people with other names. More people with the last name Singer sing and more Tyler’s tile than other folks. And yes, more John’s are the #1 guy in the #2 business than anyone else. How can this be?

What we say we become. (And we say our name a hell of a lot of times.) Sure, you can change your name. But more importantly, change the words you use.

What do you commit to saying even more frequently than your own name? You will become it.