Marketing Strategies

The Advertising Lesson Taught By Street Signs

In this episode of On A Roll, Mike Michalowicz explains why street signs are so effective (they are concise and clear) and how you can do the same in your...

The Minority Advantage

The minority is embraced by the majority, if the minority is just one. I went to a white grade school. And when I say white, I mean WHITE. Every student,...

The Marketing Fence Method

Home service provider Gold Medal Service enters a new market by first determining the community they want to serve. Then they study all the demographic information they can find for...

Know, Like, Trust & Try

Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...

Put Life Back In Business

I have clarity on my life's purpose. I wake up every morning knowing it. I go to bed every night thinking about it. It took me about 40 years of...

How To Find Your Niche Instantly

The riches are in the niches. But, how do you know which niche you should be serving? How do you know which community is right for you? Here are three...

The Best Movie For Entrepreneurs

In this episode of On A Roll, Mike Michalowicz share the details on the best movie for entrepreneurs. It is NOT what you think.

Different, In Any Category, Gets Noticed

The hottest meme (an idea or behavior that gets copied or imitated by people, over and over again) in the last month or so, has been on Twitter with the...

What Scooby-Doo Can Teach You About Marketing Consistency

Did you watch Scooby-Doo cartoons as a kid? Even if you only caught a few episodes, I bet you'll nail this match up quiz. Match the letter to the number...

How To Build A Tribe

Have you ever watched a PBS episode that features a tribe deep in the jungle? I admit, I am addicted to those programs. Once you watch just a few, you...

How To Build A Tribe

Have you ever watched a PBS episode that features a tribe deep in the jungle? I admit, I am addicted to those programs. Once you watch just a few, you will notice that the tribe leader is ultimately the most extreme representation of the tribe. He looks like them, but more. He acts like them, but more. He just like them, but more. Way more.

If you intend to build a tribe, a team, a community, a forum, a family, a network, a company, a business, any business, you need to be the ultimate representation of the tribe. You need to be like them, but more. Way more.

how to build a tribe