Marketing Strategies

The Top 10 Biggest Entrepreneur Mistakes

Mistakes? Not me. All right, all right. I’ve made a few. More importantly, I’ve seen it all. And in my experience, if you can avoid these whoppers, your success is...

A Different Way To Get Your Sign Noticed

I may have said this a thousand times already. . . when it comes to standing out, better is not better. Different is better. Have you seen those guys standing...

Avoid Envy At All Costs

If your customers feel someone or something is superior to them, they will envy it. And if you are that "superior" thing, envy is not good. When customers envy something,...

What Street Signs Can Teach You About Advertising

Advertising has changed. A lot. Customer attention spans are nil.  We want what we want, not what you want us to want.  So how do you advertise when people want...

The Little Things Are What Customers Care About

In this episode of On A Roll, Mike Michalowicz explains why you need to excel at the little things. Customers don't notice the big things you do right, because they...

Remember When Husky Meant Fat?

Remember when husky meant fat? If you don't, you are too young or too old. Husky was the politically correct term in the 70's and 80's for overweight people. Then...

How To Create A Great Tagline

Sleepy's tagline is "For the rest of your life." FedEx's is “When it absolutely, positively has to be there overnight.” Ivory Soap's is "99.44% pure." A great tagline communicates confidence...

Don't Play Pricing Tricks With Customers

I arrived at the car rental desk after a long flight. I just wanted to get to my hotel room as soon as possible, so I could crash. Anything that...

How To Speak At TEDx

I have done a lot of speaking engagements all over the world. Probably 200+ by now. And the event I have enjoyed speaking at the most, was TEDx Hoboken. There...

Brussels Sprouts Are Back!

Remember when Brussels sprouts were the bane of super? Your mom would surprise you with those mini cabbages, and you would try to hide them under your potatoes. Brussels sprouts...

Brussels Sprouts Are Back!

Remember when Brussels sprouts were the bane of super? Your mom would surprise you with those mini cabbages, and you would try to hide them under your potatoes.

Brussels sprouts sucked. At least they did back then. Now they are having a great come back.

The pattern of old becoming new happens over and over again. The old Mustang design from the 60’s came back in modern form. Small houses are slowly coming back into vogue. And the once lame Brussels sprout, because of a few new tasty recipes, is dominating the grocers vegetable isle. What is old is new again.

What is old in your industry? What is no longer cool? What could be freshened up with a different recipe, a different vantage point or different technology. Seek out the old and make it new. It will serve you (and your wallet) well.