Marketing Strategies

You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...

What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...

I am far from an engineer, but I do know a little bit about flywheels (call it a fetish).  Those heavy wheels are hard as hell to turn, at first,...

I received an email from Blake, a business owner in Australia, this morning (at 3am, mind you). He joined an accountability group that is “Pumpkin Planning” their businesses. Each one...

Maytag figured something out many, many decades back. If they put a guarantee on their dishwashers and showed an idle Maytag repairman on TV (if you don’t recall, he was...

Banks like to advertise how friendly they are. Customer service comes first, last and in between. At least, so they say. Yet these “friendly” banks bury customers with small fees....

In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When coffee was served to test subjects in fanciful dishware, complemented with condiments in beautiful glass and metal containers,...

There are disproportionately more Clay’s in the pottery business than people with other names. More people with the last name Singer sing and more Tyler’s tile than other folks. And...

Extreme is good. Extreme is awesome. Extreme is profitable. But when your extreme behavior is inauthentic, rooted in a desire to get attention by whatever means possible, extreme is bad...

Remember that term “first mover advantage”? I’m sure you do. And I also suspect you realize that it is pretty much no longer relevant - at least as to how...