Marketing Strategies

If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives...

"Treat others like you want to be treated," doesn't have to be your company's golden rule. It can be. Or it can be something different.  Your golden rule is the...

I received a call a while back from an entrepreneur who was thrilled to have landed the “big fish.” He pulled in a client who just signed a six digit...

Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age...

We Love To Hate #1 It seems that every entrepreneur I meet wants their business to be number one in their industry. I get it. I want to be the...

In this presentation Mike Michalowicz, shares the technique of using mnemonics for memorizing any speech in five minutes.

Simple is not easy. Complex is. Simple requires that you do the same thing as the complex, but with less. A lot less. Simple is hard, but when you master...

In this video, Mike Michalowicz teaches a private session on how to use the technique of priming to properly position your marketing message.

Eddie Money versus Eddie Vedder. Eddie Money sings falsetto, which loosely translates to "fake voice." It sounds great, when it works. But only in the rarest exception can a falsetto...

The newest book by Michael Port, Book Yourself Solid Illustrated, is now here! In this video Michael Port shares insights on what you will (and won't) find inside.