Marketing Strategies

Sleepy's tagline is "For the rest of your life." FedEx's is “When it absolutely, positively has to be there overnight.” Ivory Soap's is "99.44% pure." A great tagline communicates confidence...

I arrived at the car rental desk after a long flight. I just wanted to get to my hotel room as soon as possible, so I could crash. Anything that...

I have done a lot of speaking engagements all over the world. Probably 200+ by now. And the event I have enjoyed speaking at the most, was TEDx Hoboken. There...

Remember when Brussels sprouts were the bane of super? Your mom would surprise you with those mini cabbages, and you would try to hide them under your potatoes. Brussels sprouts...

The key to networking is not in the talking, it is in the listening and asking questions. This is true for a few reasons: 1. People like people who are...

Movie trailers are front loads of the movies they pitch. Advertisements are front loads of the product or service they sell. Newspaper articles are front loaded to pack the essence...

There is an interesting phenomena that happens when you do a lot of speaking – you see a lot of other people speak. They can teach you a lot. Over...

Your immutable laws are what make you (and your business) distinct. They are the rules that you play by. When you fully adhere to your immutable laws, your clients, your...

So how do you get testimonials for your business? In short, you ask for them. But asking is not enough since a client will almost always say yes, yet now...

All clients are not created equal. In fact, no client at all is better than a bad client. Mike Michalowicz, Author of The Pumpkin Plan & The Toilet Paper Entrepreneur...