Marketing Strategies

Number Two Is Number One In The Customer's Eyes

Every entrepreneurial naturally strives to be number one. You want to be number one also, don't you? Hold your horses for a second. Number one means you are the king,...

How To Find The Right Customer (It Begins With You)

Quick, list two things you’re really good at. I’m talking rock star good. Something you can knock out of the park every time. Do you have two in mind? Great....

Use Current Pictures Of Yourself On Your Website

The Glory Day Pic If that picture from 25 years ago, when you looked "amazing," doesn't work in landing a trusting long term relationship on match.com, why would anyone in...

Engage The Right Customers, The Right Way With Social Media

Jumping onto a social media platform before you understand it is like ordering dinner off of a menu written in a language you don’t speak. You might think you’re ordering...

What's Your Company's First Impression (The Armpit Syndrome)

If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives...

Create Your Own Golden Rule

"Treat others like you want to be treated," doesn't have to be your company's golden rule. It can be. Or it can be something different.  Your golden rule is the...

Good Clients, Bad Clients And No Clients At All

I received a call a while back from an entrepreneur who was thrilled to have landed the “big fish.” He pulled in a client who just signed a six digit...

Marketing To Psychographics

Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age...

The Reason You DON'T Want To Be #1 In Your Industry

We Love To Hate #1 It seems that every entrepreneur I meet wants their business to be number one in their industry. I get it. I want to be the...

How To Memorize Any Speech In 5 Minutes

In this presentation Mike Michalowicz, shares the technique of using mnemonics for memorizing any speech in five minutes.

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