Marketing Strategies

Successful Business Ideas: The Strong Sprout Method

Mike Michalowicz, Author of The Pumpkin Plan, shares the method of identifying and cloning your best clients. Imagine have 10, 50 or 100 copies of your best client - the...

Want More Customers? Talk to Your Customers Like You Do Your Friends

Sometimes I think terms like, “night and day,” or “Dr. Jekyll and Mr. Hyde,” were coined to describe business people. So often what we see is not what we get...

How To Build A Wildly Successful Business

Mike Michalowicz, Author of The Pumpkin Plan, lectured in October 2012 in Philadelphia on how to build a wildly successful business. Using strategies Michalowicz learned from colossal pumpkin farmers, entrepreneurs...

How To Advertise With $100 Or Less

If You Build It, They Will Come (And Other Bullshit You’ve Been Told) So you finally did it. You formed a business and opened the doors. But no one showed....

What Are Your Immutable Laws?

The Rules Of Your Life Immutable Laws are the rules of our lives. They define you. They define your business. Immutable Laws are a blend of ethics, core values and...

The Buzz Warrior Call To Arms

The Secret Handshake Welcome Buzz Warrior. As the founding father and mother (that’s my feminine side speaking) of The Fraternal Order of Buzz Warriors I just gave you a big,...

How To Get & Manage Endorsements For Your Book

About a month ago my editor at Penguin Books sent over the proof of the flap for my new book, The Pumpkin Plan, and asked if I wanted to make any...

Better Is Not Better. Different Is Better.

Check out this video of Mike Michalowicz speaking about how to differentiate from the competition.  This event was for the alumni of Columbia University, held at the FDU campus in...

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