Marketing Strategies

People prefer to do business with other people (or things) who they know, like and trust. It makes sense. But how do you ever compete with established, big companies like...

Every day it seems like there are a dozen new trends that I "need" to jump on to give my business a competitive edge. The truth is most new trends,...

Want to guarantee failure? Do this: fake it ‘til you make it. I bet you didn’t expect to hear that. I mean, how many times have you been told you...

The world not ending on December 21, 2012, wasn’t the only memorable marketing moment in 2012. From Twitter and LinkedIn breaking up, to FaceBook posting an embarrassingly low initial public...

Business Tips For Women Business Leaders The business environment has changed dramatically over the last 15 years.  When I started my first company in 1996, it was still very much a guys...

The Customer Might Not Get It There is a danger in simply sharing a one or two word title of what you do. The reason is your customer may already...

More Business From Existing Clients The easiest way to quickly grow your top line (and your bottom line for that matter) is by generating more business from existing clients.  Instead...

Learn Entrepreneurship By Volunteering If I offered you a chance at an internship that would rock your business, and your business potential, more than any class you could take anywhere,...

Use Reality TV To Get Your Business More Exposure Television has changed in more was than just getting skinny enough to hang on the wall. There have been some amazing...

Clothes, Will Make Or Break The Man Mark Twain was right about a lot of things, but one of my favorite truths was what he had to say about clothes:...