Marketing Strategies

Who is the best competitive swimmer in the world right now? Michael Phelps. You knew the answer, I’m sure. You might not even follow the Olympics, or any sport, but...

“Your idea is stupid.” Has anyone ever told you that your business idea won’t make it? That your idea is too odd, too unique or too different? That you need...

As an entrepreneur you already know this: You need to know your why - your purpose.  Among many other things, the why is the foundation of your passion.  It is...

In this business answers segment we answer these questions: 1. What is the difference between marketing and public relations? 2. When scaling a business, what should I do first? 3....

Not everyone is a super shopper, especially me, and super-especially when it comes to great gift ideas for clients. Some of us need months to come up with the perfect...

If you aren't familiar with split testing, it is the closet marketers (that's you) can get to omnipotence.  In other words, it is the scientific method to discovering customer demand.   Instead of...

7 Ways Bad Economies Are Good For Business I got the memo, but I chose not to attend any of the, “The economy sucks and my business is ruined,” pity...

Advertising keeps getting more creative as time goes by. A newer type of advertising includes tattooing companies logos on your body as permanent ads. Below are some of the tattoo...

I regret giving one business acquaintance of mine my cell number. He calls constantly, wanting me to help him or to order from him or do something for him in...

There is a 97% chance that your office voice mail greeting stinks. That’s because there is a 97% it sounds exactly like this: “Hello, this is (insert your name blurted...