marketing

 “Our own fear of standing out is the number one reason we don’t get noticed.”  In my book, Get Different, I talk a lot about the importance of standing...

 Know what your marketing needs? It needs to pass the blink test. "Ok, ok, Mike, what in the world is the blink test?" Picture this: You're scrolling (and scrolling)...

 Ah, marketing, there’s a real trial and error aspect to it. Last month I announced that I was launching my new romantic comedy, Love Between the Margins. Didn’t know...

 To strengthen your business in today's economy, you're going to have to start with this: Market differently than everyone else in your industry. You must stand out, get attention,...

 When you’re considering a purchase, what’s one of the first things you check? Customer reviews! Customer reviews have the power to make or break your small business. This is...

 The key to successful marketing comes down to this: your call to action. This is also where so many companies fail. When you overwhelm people with things to do,...

 When the new year starts, there are resolutions flying around and we tend to explore ways to hit that refresh button. How about applying that to your business, too?...

My friend Allan Dib is one awesome marketer. His book, The 1-Page Marketing Plan, is teaching business owners how to market in milliseconds. Here's some insight from one of the...

Meet Our Go-Getters These Go-Getters have been instrumental catalysts in educating fellow small business owners in the innovative Get Different marketing system. They are a part of what made the...

The term "marketing" can get a bad rap. But hear this: Marketing, good marketing, is your responsibility as a business owner. It's also your responsibility to stand out among your...