Customer Service

Is Honesty the Secret Ingredient?

Honesty is a vital component of profitability. This is a concept I’ve been toying around with since my conversation with Larry Winget. According to Larry, dishonesty and a lack of...

10 Tips For Remodelers To Become More Profitable In 2017 by Mike Bruno

Running a successful remodeling business is more about numbers than it is about bricks and sticks. Of course, producing quality work is important; but I can assure you – there...

What to Give Your Clients in this Season of Giving

  Not everyone is a super shopper, especially me, and super-especially when it comes to great gift ideas for clients. Some of us need months to come up with the...

Problem? Respond Quickly And Prepare Them For The Worst

I'm in New Orleans (Gnaw Leans, if you are a local) as I write this. I decided to get an early start before I head out to the airport. I...

YES: The Most Dangerous Word In Business

It’s YES. The most dangerous, damaging word in business is YES. I know what you are thinking. “What the hell, Mike? Business is all about getting the customer to say...

Don’t Listen To Non-Consumers

I went to the mall this past weekend to pick-up a few new shirts. At least... that was my intention. My fashion consultant (my wife, Krista) had other plans. Our...

Selling Ice To Africans

I don’t want that sales guy who is “so good” he can “sell ice to Eskimos.”  Why not? Because eskimos don’t need ice.  That sales guy has a horrible sense...

Addicted To Small Rewards

My children love video games. I wondered why. Video games are full of repetitive tasks. Shoot countless peas at zombies (if you know the game, that makes sense). Race a...

Small Step Prospecting

Don't send me an email telling me to “click here in the next five seconds” or I will forever lose the deal of a lifetime. Don't call me asking me...

Surrounded With Naysayers? Here's 12 Ways To Deal With Them

You have a great idea. Yet, the naysayers tell you it will never work. If you let them, naysayers can crush your dreams. If you don’t confront them they’ll continue...

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