Branding

Going Bananas for a Well Selected Name

A powerful name does wonders.     Recently, I went to a Savannah Bananas baseball game in, you guessed it, Savannah, Georgia. The intensity of the fanship was nothing short...

Don’t Listen To Non-Consumers

I went to the mall this past weekend to pick-up a few new shirts. At least... that was my intention. My fashion consultant (my wife, Krista) had other plans. Our...

Business Applications for Facebook On The Rise

You know all about how companies have been using mobile applications to help boost their bottom line. Now, get ready for Facebook applications to be the next big thing! Development...

Utopia Corporation

If you are like most people in business, you strive to be the best. Heck, we all do, right? Problem is, so many businesses strive to be the best –...

The Entrepreneur’s Costume (Hint: Dress Like Your Brand)

Some entrepreneurs spend more time picking out a Halloween costume than they spend developing their own personal image. Even women, who traditionally allocate more time and energy to their appearance,...

How To Know If Your Business Idea Is A Good One

It is likely the most common question I hear: “How do I know of my business idea is a good one?”  That question is usually followed up with, “Would you...

5 Secrets To Increasing Your Prices

It’s inevitable. We all have to raise prices at some point in order to stay solvent. It’s also inevitable that we’re going to agonize over the decision, worrying about what...

How To Name Your New Company

If you are picking a company name the old fashion way you are in trouble. You know what I am talking about — brainstorm names how customers can quickly figure...

Fat Guys In The Woods' Knife Rig (Hosted by Creek Stewart)

A great product lesson comes from The Weather Channel's wildly popular TV show, Fat Guys In The Woods. The show features survival expert, Creek Stewart, as he demonstrates to the...

Kindle Unlimited Teaches Us 5 Critical Lessons

My most recent book, Profit First, launched on July 8 of last year.  Ten days later, on July 18, Amazon launched its new subscription service, Kindle Unlimited.  Publishing a book...

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