company

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers.  The trouble is that consumers are buried under a...

Step 1 - Take 10 sticky notes and write one of the ten most important things your company does on each individual note. Step 2 - Now stick each one...

If you are picking a company name the old fashion way you are in trouble. You know what I am talking about — brainstorm names how customers can quickly figure...

Every once in a while we need to evaluate our actions and decide what to continue doing or stop doing. Here are some tips on what to stop doing right...

The fundamental underpinning for life itself is trust. If people didn’t have trust, they wouldn’t even get-up in the morning. Think about it. Your employee trusts the floor is going...

Inevitably the biggest challenge you will ever get for raising your prices will not be from your clients, but will come from you.  You will fear losing your clients, even...

Walt Disney has been quoted saying, “I believe in being an innovator.” And you know what? So do I, and you should, too! Innovation is the classic strategy for being...