Consumer Behavior

It’s no secret that social media is a double-edged sword. On one hand, it can be an effective tool for engagement and raising brand awareness. On the other, it can...

Comment here to pay it forward and shout out your favorite small business! We're focusing on reciprocity and giving in December (and always, we hope). I thought it'd be a...

 What do you do in this turbulent time, when there are so many unanswered questions - not only about our personal health, but the health of your business? While...

No, I am not showing you a photo of this guy's (my son, of you must know) legs. See that blue line? That may be the one of the most...

It sounds simple, but positive reinforcement can result in big profits for your business. I realized this as my daughter and I were driving into town and were about to...

One surefire way for a client to lose confidence in you is if they know about your challenges. Every entrepreneur, every business has challenges. It's normal and comes with the...

Bold titles are compelling. Maybe you have a business podcast or you’re writing a business blog, book or a keynote speech. One of the first steps in building a profitable...

So there is a guy who owns a candy store. One day, while some of his customers are browsing around, a little boy walks inside. The store owner turns to...

“In 2016, 78% of contributions were given by donors 50 years or older. ” We learned this staggering statistic when speaking with a Texas church whose attendance each Sunday is about 1,200....

Bad clients are bad for business. They can take an inordinate amount of time to service. They can complain about the irrelevant. They may not pay their bills, or at...