Consumer Behavior

A Lesson in Recurring Revenue

So there is a guy who owns a candy store. One day, while some of his customers are browsing around, a little boy walks inside. The store owner turns to...

Engaging & Captivating Millennials in Ministries by Wendy Knutson

“In 2016, 78% of contributions were given by donors 50 years or older. ” We learned this staggering statistic when speaking with a Texas church whose attendance each Sunday is about 1,200....

Are Your Clients Sucking the Life Out of You?

Bad clients are bad for business. They can take an inordinate amount of time to service. They can complain about the irrelevant. They may not pay their bills, or at...

10 Tips For Remodelers To Become More Profitable In 2017 by Mike Bruno

Running a successful remodeling business is more about numbers than it is about bricks and sticks. Of course, producing quality work is important; but I can assure you – there...

Different is Good

The hottest meme (an idea or behavior that gets copied or imitated by people, over and over again)a few years ago was a CVS sales receipt. When something is different than...

Addicted To Small Rewards

My children love video games. I wondered why. Video games are full of repetitive tasks. Shoot countless peas at zombies (if you know the game, that makes sense). Race a...

Small Step Prospecting

Don't send me an email telling me to “click here in the next five seconds” or I will forever lose the deal of a lifetime. Don't call me asking me...

How You Know If You Are Really Wowing Customers

e of my colleagues showed me an email that she sent to a new prospect with the intent of scheduling an appointment.  In fact, this prospect reached out to her...

How to Get A Difficult Client To Schedule Meeting

I received this note, in the mail last year. It did its job - she got the meeting with me immediately. While I was always willing to meet with her,...

Should You Raise Your Prices?

There is a danger when you raise your prices. You may lose customers.  It can (and does) happen. But you also need to realize that higher prices only result in...

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