Consumer Behavior

A new year’s the perfect time to step back and take a critical look at your business with a view to making positive changes.  As you explore your options, one...

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers.  The trouble is that consumers are buried under a...

Want an easy way to start increasing your sales figures? No problem. Start giving it all away. Of course, I don’t mean your product or service! I mean give away...

Of all the things I have done in my entrepreneurial career, selling has been the one constant. Ever since my first job out of college I had to sell to...

You know the standard approach - first, identify your company’s weakness and then do everything you can to fix it. Practice at it relentlessly, feed you team (and yourself) with...

We see it happen every Halloween and Christmas. Stores set up shop, let everyone know they are there, get lots of traffic and yet, before you know it, you can’t...

Think quick: what brand of chips, soda, or pain reliever do you reach for? Chances are that you’re like the vast majority of people when it comes to walking through...

My mother turns 80 this year. Throughout the years, I have learned many lessons from her. Here are some of my favorites that she shared: A gentlemen covers his mouth...

Life is one big, ongoing, negotiation. We negotiate about who’s going to drive, who’s going to pick up or fix dinner, who’s picking up the bar tab, and what we’re...

Let’s have some fun today. Let’s try a little experiment. Read the two lists of qualities below and tell me which one describes the saint, and which one is the...