Small Step Prospecting

Don’t send me an email telling me to “click here in the next five seconds” or I will forever lose the deal of a lifetime.
Don’t call me asking me to donate money to your charity, when I have never heard of you before.
Don’t assume the sale. Don’t give me an ultimatum. Don’t tell me how you can fix my problems. I have no idea who you are, yet.
I want to do business with people who I know, like and trust. First.
If you want to market to me, take small steps. Let’s just say hi and learn about each other. That’s it. Don’t sell me. I will sell myself.
And if you haven’t figured it out yet, me is everyone. It your entire market.


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