Take your profit first
Adjust to your true OpEx
Accumulate cash and kiss
stress goodbye

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With Relay, you can set up your Profit First accounts and allocate funds by percentage ensuring every dollar is exactly where it needs to be—from profit to expenses to taxes.

*Relay is a financial technology company and is not a bank. Banking services provided by Thread Bank, Member FDIC.
Edison Collective

WHAT IF YOU COULD HAVE PROFIT GUARANTEED?

Mike Michalowicz

That was the question I asked myself after yet another year of my company’s check-to-check survival. I have become convinced that the biggest source of entrepreneurial stress (and even depression) is the lack of cash reserves.

I created the Profit First system to eradicate my own financial struggles. And I am honored to say, that as of writing this, over 175,000 companies have implemented the system.

The method is simple. Every time you get a deposit from sales, take a predetermined percentage of that money as profit. Of course there are a few more steps than just that. But even with the simple first step, of taking your profit first, you will become permanently profitable.

Profit is not an event. Profit is a habit. This book will show you exactly how to do it.

— Mike Michalowicz

THE 4 EASY STEPS TO MAKING YOUR BUSINESS PERMANENTLY PROFITABLE

Step 1 1) Get the free resources
Step 2 2) Read the book
Step 3 3) Master the process
Step 4 4) Make serious profit permanently

WHO IS PROFIT FIRST FOR?

Entrepreneurs
CFOs
Business Coaches
Business Owners
Accountants
Consultants
Business Leaders
Bookkeepers
Influencers

And, of course, small business shareholders. (You know who you are!)

Profit First Book

“Profit First completely transformed how I handle business banking. I hadn’t even finished the book before immediately putting a four-account distribution system in place. As a result, Mike’s system moved me from break-even to profitable within a month.”

Jenny Blake
Jenny Blake, Author of Pivot

“Profit First is a brilliant smack-upside-the-head revelation for entrepreneurs. With fascinating stories and wit, Michalowicz shows how to remove your nose from the grindstone, climb out of the quicksand, and build a business that loves you back.”

Sally Hogshead
Sally Hogshead, Author of Fascinate and How the World Sees You

“Entrepreneurs commonly confuse cash flow with profitability. Profit First makes the process so radically simple that you no longer have an excuse not to be profitable AND have cash flow!”

Greg Crabtree
Greg Crabtree, Author of Simple Numbers, Straight Talk, Big Profits

“Profit First may arguably be one of the greatest ‘hacks’ of all time. Apply the pay-yourself-first principle to your business and watch the profits roll in.”

Chris Guillebeau
Chris Guillebeau, Author of The $100 Startup and Born For This

“Quit being a slave to your own business and start making some serious money. Follow Mike’s counter-intuitive advice and put profits first.”

Verne Harnish
Verne Harnish, Author of Scaling Up and The Rockefeller Habits

“Profit First is a game-changer. I implemented the system into both of my businesses and increased profits by 21%. If you want to turn a profit and grow your business, you need this book.”

Michael Port
Michael Port, Author of Steal the Show and Book Yourself Solid

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HOW TO BECOME PERMANENTLY PROFITABLE

Profit First App

PROFIT FIRST AT YOUR FINGERTIPS.

It’s more than just bank transfers. Master the Profit First system with the only app designed by Mike.

Easy to set up and with guidance throughout by Mike himself, this app is like having a financial coach at your fingertips. Do Profit First the right way, and get the app today.

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GET A PROFESSIONAL TO IMPLEMENT PROFIT FIRST FOR YOU.

Transform your business into a profit-generating machine, without doing it all yourself. Our Certified Profit First Professionals (PFPs) will customize the system to fit your business, ensuring consistent, reliable profit from day one. A PFP keeps you on track, holds you accountable, and ensures you implement Profit First the right way.

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