Marketing Strategies

Get Different – And Avoid Defeat

On the day I launched my first book, The Toilet Paper Entrepreneur, no one bought it. Not even my own mother. Feeling defeated, I had two choices: learn how to...

GET DIFFERENT KEYNOTE BY MIKE MICHALOWICZ

The term "marketing" can get a bad rap. But hear this: Marketing, good marketing, is your responsibility as a business owner. It's also your responsibility to stand out among your...

Reimagining your business

We know the pandemic changed the way many small businesses survive. We never heard the word “pivot” so much since Ross tried to get a couch up the stairs with...

Get Different Staff Picks – Quotes they love

Get Different hits the shelves on September 21st! As the date approaches, we thought it’d be fun to share just a few of our staff’s favorite quotes from the book....

Outmarket Everyone Else

I felt invisible. I had launched my first business, a VAR, in 1996. Back then the popular three letter acronym for a managed service provider, was Value Added Reseller. We...

The Best Marketing I’ve Seen – In an Unexpected Place

  You need new marketing. You must Get Different. (No, as a matter of fact, I won’t stop telling you!) The world is evolving at a rapid pace, so the...

Mike’s Likes – My favorite books by Don Miller and Chandler Bolt

How do you motivate your employees? Cold, hard cash, baby. Or in this case, cash and prizes. When we returned to the office we started adding some fun things here...

Attracting Customers Part II – How to Find Out Who Your Customers Are

So you’ve taken the dive and gotten different in your marketing. Your company has commanded attention from your prospects. Now, how will you keep that attention and win their business?...

Marketing to Attract Customers – Part I

 Your marketing needs some demo followed by some solid remodelling. How do I know? Because it’s true for every business. The world and the economy are always evolving. Heck,...

Don’t Be Afraid to Get Different -Your Marketing Will Flourish

You need to get different marketing and you need it now. It's your company’s first impression, so it must stand out so that qualified prospects are drawn to you. For...

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