Marketing Strategies

Defy Gravity

Maybe its the gravity of an industry. Or that relentless march of the same-ol’ same-ol’ at a corporation. It plays out in business after business, time after time. The ways...

Snow.

My friend, Barrett owns a lawn care business. To grow his company he hired a company to do outbound calls as the new season approached. As frustrating as it may...

Rinse & Repeat

Every mother on this planet teaches their child to "Do what you are told."  Marketers are eternally grateful. Take your shampoo bottle, for example.  One of the most powerful marketing...

The Best Advertising Method Ever

The best advertising method ever? It's not Facebook. It's not email blasts or pay-per-click. It isn't even a Super Bowl ad. The best marketing has always been word-of-mouth, where your...

The Generic Label Trap: How To Break It

Integrated Counsel Trumps Lawyer When you hear the word lawyer, what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel, what do you think? Probably nothing...

Customers Buy The Experience, Not The Product

I don't care if your business makes a product or delivers a service, at the end of the day, people buy experiences. That soap your company makes, may be delivering...

Fat Guys In The Woods' Knife Rig (Hosted by Creek Stewart)

A great product lesson comes from The Weather Channel's wildly popular TV show, Fat Guys In The Woods. The show features survival expert, Creek Stewart, as he demonstrates to the...

8 Suggestions to Improve Your Sales Team's Performance

A sales team is the backbone of many companies. In order for your company to profit and grow, you need an effective sales team to bring in the big bucks!...

What Makes Great Marketing, Great?

Great marketing generates educated, filtered prospects who are convinced you have the right solution for them. Your sales team gets inquiries from qualified, knowledgeable prospects. Their job is simply to...

Increase Your Close Rate By 25% With This Killer Sales Technique

I originally started the introduction to this article by explaining to you that my industry is soooooo competitive.  It is…truly.  I’m an author, and any time I’m pitching a new...

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