customer

It’s YES. The most dangerous, damaging word in business is YES. I know what you are thinking. “What the hell, Mike? Business is all about getting the customer to say...

It is likely the most common question I hear: “How do I know of my business idea is a good one?”  That question is usually followed up with, “Would you...

Johann Wolfgang von Goeth, the famous writer and scientist, was quoted as once saying, “We must always change, renew, rejuvenate ourselves; otherwise, we harden.” His philosophy couldn’t be more true,...

I’ve grown my companies by focusing on great customer service. We didn’t always have the biggest names in business working at the firm, and we sure couldn’t always afford the...

It is the achilles heel of every struggling entrepreneur. We answer the next knock at the door. The next prospect that seeks service (and has some money in their hand)...

The word “scaling” gets thrown around a lot. It seems every entrepreneur I meet is “currently scaling their business.” Yet it reality, they are far from it. Selling more is...

Customers pay a premium for what makes you different than the competition, not what makes you the same. Be different. Sell those differences. Sell for a premium.

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers.  The trouble is that consumers are buried under a...

This is the simplest, easiest concept to understand, yet only an elite few seem to execute it. Perhaps most people just can’t wrap their head around the idea that, in...

I just returned from my annual business retreat. This year we decided to go to Costa Rica. We wanted to experience the world class whitewater rafting. What I didn't expect...