customers

The Only Way To Succeed

Before the Internet, you didn’t really need to be that good. As long as you got the word out, and your product was acceptable, you would get a continual stream...

Not What You Expected

This morning I bit into a bagel with tomato and cream cheese. The problem was that the tomato wasn’t a tomato, it was a smoked salmon. I almost gagged to...

Competing On Convenience

Convenience. It’s one of your customers greatest desires. A house used to be a cave. Drinking water was in a river a mile away. Dinner was a day’s (or week’s)...

Need Client Insights? Become A (Temporary) Journalist!

Do you want to know what your top clients and prospects really need from you? Do you want to know the biggest problems or opportunities they face? Do you want...

Why Customers Constantly Want New, Different And Unexpected Stuff

Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...

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