customers
February 24, 2014
The Only Way To Succeed
Before the Internet, you didn’t really need to be that good. As long as you got the word out, and your product was acceptable, you would get a continual stream...
January 18, 2014
Not What You Expected
This morning I bit into a bagel with tomato and cream cheese. The problem was that the tomato wasn’t a tomato, it was a smoked salmon. I almost gagged to...
January 6, 2014
Competing On Convenience
Convenience. It’s one of your customers greatest desires. A house used to be a cave. Drinking water was in a river a mile away. Dinner was a day’s (or week’s)...
November 19, 2013
Need Client Insights? Become A (Temporary) Journalist!
Do you want to know what your top clients and prospects really need from you? Do you want to know the biggest problems or opportunities they face? Do you want...
April 2, 2013
Why Customers Constantly Want New, Different And Unexpected Stuff
Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...