marketing

The drive for years has been to do more with less – that is to incorporate the functions of multiple tools into fewer and fewer devices. We all know where...

Pretty cool way to promote Yoga if you ask me. A flexible straw represents the flexibility Yoga gives you. How about you? What inanimate object would represent your business well?

Here’s a quick pop quiz for you: Of these three phrases (all amounting to the same offer), which would you choose? 1. Half Price 2. Buy One, Get One Free...

When it comes to email marketing, here's what doesn't work… spam. In fact, because of this, many businesses fail to ever even consider email marketing. They don't want to be...

Let’s get this straight right now: PR stands for Public Relations. Too many entrepreneurs think it is simply a different word for marketing. It’s not. Marketing is marketing. Public Relations...

No question about it. You need to be all over social media! No. Wait. Hold on. I take that back. I meant, you must have a killer website that links...

I am far from an engineer, but I do know a little bit about flywheels (call it a fetish).  Those heavy wheels are hard as hell to turn, at first,...

Maytag figured something out many, many decades back. If they put a guarantee on their dishwashers and showed an idle Maytag repairman on TV (if you don’t recall, he was...

They used to call it the Oprah Effect; Get on her show and your product, book, recipe, service, info-product, brand and everything about you took off (Yeah, I am talking...

You remember 20 years ago, right?  Marketing was passive.  You would run a TV commercial or have the local radio station pitch your product.  Consumers would either listen or turn...