marketing

People are more likely to do something when they say (or write) that they will.  For example, if you announce to your family you are going to work out at...

Do you want to know what your top clients and prospects really need from you? Do you want to know the biggest problems or opportunities they face? Do you want...

Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...

The hottest meme (an idea or behavior that gets copied or imitated by people, over and over again) in the last month or so, has been on Twitter with the...

I may have said this a thousand times already. . . when it comes to standing out, better is not better. Different is better. Have you seen those guys standing...

A few days ago I wrote about an unpleasant experience I had at a hotel.  One small annoyance, and they lost my business permanently. When those small things are done...

Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age...

In this video, Mike Michalowicz teaches a private session on how to use the technique of priming to properly position your marketing message.

Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...

Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...