product

It is the achilles heel of every struggling entrepreneur. We answer the next knock at the door. The next prospect that seeks service (and has some money in their hand)...

Ask your contacts if they would buy a product you're thinking about creating. They will surely say yes. Your product doesn't exist yet and they don't have to pay you...

You break it, you bought it. What a horrible sign to have in a store! I am afraid to touch that thing, let alone look at it. I am afraid...

Jeez, do people get this one wrong! The sooner entrepreneurs understand that their customers do not consume their product or service, the faster they can focus on taking more money...

It is human nature to crave that which is exclusive – reserved only for a certain few.  Knowing that a product is in limited supply, or only offered to certain...

Baking soda used to be used for … baking. While it’s still in the pantries of most homes, baking soda is the poster child for reinvention and repositioning. It’s not...

Have a great idea, protect it!! Here are a few ways to help secure your proprietary information. 1. File A Patent Depending on the industry, it may be the best...

You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...

Maytag figured something out many, many decades back. If they put a guarantee on their dishwashers and showed an idle Maytag repairman on TV (if you don’t recall, he was...

Unlimited Real, Legit Amazon Reviews Being that I am an, admittedly, relatively unknown author of business books, it was clear that I needed to show credibility immediately. A pretty book...