There’s an easy way to scale your business. And it’s fast, easy and free.
Practice.
“Aw, Mike. Yawn.” I know, but hear me out. Literally, from one of my rehearsal spots where I was rehearsing keynotes on Profit First and Pumpkin Plan.
Even though I’ve delivered these speeches hundreds of times, I still rehearse them. You may assume that I know the material inside and out. While this is true, each keynote is tailored to a new audience and what serves their specific needs.
As a small business owner, the best thing you can do to scale your company is master what you’re good at. No matter how smart or talented you are, that takes practice.
It’s not about practicing for muscle memory. Practice brings about mastery because when you actively practice, it lends an opportunity to self edit, audit, and refine your offering each and every time. That’s powerful stuff.
Practice creates discipline.
Considering more discipline in order to scale your business can be intimidating, but it’s more about creating habits that make you and your business thrive. One book that’s propelled me toward better business habits is Atomic Habits, by James Clear. It gives readers strategies to create simple systems that increase good habits and decrease the not so hot ones. You’ll see the improvements for yourself.
Practice helps internalize.
One of the challenges of being a small business owner is that you often feel the weight of the entire business on your shoulders, and the “doing” can get in the way of your ability to look at your company from a holistic perspective. When you practice your business skills, you’ll be surprised at how you end up internalizing information subconsciously throughout the day.
Practice is an opportunity to edit.
Practice sessions are not only an effective way to track progress in a particular area before a crucial milestone like a keynote speech, but they act as useful check-points to flag weak spots in a timely manner so they can be addressed before it’s too late. This also helps achieve mastery in your daily business activities, because practice gives you a chance to edit. What can be improved, done away with, or focused on more?
Mastery isn’t the achieving an end goal, but getting to a level where you continue to practice at your highest level. I’m not saying I’m “there”, but I do intentionally make strides to continue to practice at my highest level. Every time I practice, rewrite, heck, even work out, I get better and better. And I’ve recognized it’s one of the best ways to scale my business.
Consider practicing, rehearsing or rewriting your mission. What is the thing you can do so well that you are now able to practice at an elite level? You’ll position yourself as the trusted expert in your industry.
My challenge to you this week: add five minutes in your calendar per day to practice a skill that you require to strengthen your business. Let me know what you practice!
As always, thank you for allowing me to be on this entrepreneurial journey with you.
Wishing you much health and wealth.
-Mike
PS – If you’d like to check out some of my keynote speeches, you can click here. Grab the popcorn and enjoy!
