Behavioral Influence

My wife dresses impeccably. If I criticized her ability to pick a good outfit, or told her that she has no clue how to dress, she would scoff. When you...

I am not sure if this applies to entrepreneurship as much as life itself, but here it goes.  I was at the gym yesterday, and the woman on the treadmill...

If you are like most people in business, you are looking to do more, faster. This is evident from even a quick search on Amazon.com for books about productivity. One...

That employee who just quit? They were giving you hints for a long time now. It took them quitting for you to notice. That client who just left you for...

Johann Wolfgang von Goeth, the famous writer and scientist, was quoted as once saying, “We must always change, renew, rejuvenate ourselves; otherwise, we harden.” His philosophy couldn’t be more true,...

Every mother on this planet teaches their child to "Do what you are told."  Marketers are eternally grateful. Take your shampoo bottle, for example.  One of the most powerful marketing...

It’s inevitable. We all have to raise prices at some point in order to stay solvent. It’s also inevitable that we’re going to agonize over the decision, worrying about what...

This article exemplifies the power of the words we use… There are more “Clays” in the pottery business compared to other namesakes. There are more “Melodies” and people with the...

The best advertising method ever? It's not Facebook. It's not email blasts or pay-per-click. It isn't even a Super Bowl ad. The best marketing has always been word-of-mouth, where your...

The next time you meet with a fellow entrepreneur and discuss your businesses, ask him/her this question: How profitable is your business? For some reason that question never gets asked,...