Branding

Maytag figured something out many, many decades back. If they put a guarantee on their dishwashers and showed an idle Maytag repairman on TV (if you don’t recall, he was...

Banks like to advertise how friendly they are. Customer service comes first, last and in between. At least, so they say. Yet these “friendly” banks bury customers with small fees....

There are disproportionately more Clay’s in the pottery business than people with other names. More people with the last name Singer sing and more Tyler’s tile than other folks. And...

Extreme is good. Extreme is awesome. Extreme is profitable. But when your extreme behavior is inauthentic, rooted in a desire to get attention by whatever means possible, extreme is bad...

Remember that term “first mover advantage”? I’m sure you do. And I also suspect you realize that it is pretty much no longer relevant - at least as to how...

Back in September 2013, McDonald’s began a campaign for their Premium Roast Coffee. Started in California, the campaign (perhaps due to its success) has grown countrywide. Buy any size cup...

When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you.  It’s the marketer’s paradox. Being different is your biggest...

The Olympics are just around the corner. Just like the prior Olympics and the ones before that, the first place medal winners will be two seconds or two inches or...

Happy employees - motivated employees - energetic employees. For your business to be the best in the industry, its great employees that will make a difference. The first step is...

I have clarity on my life's purpose. I wake up every morning knowing it. I go to bed every night thinking about it. It took me about 40 years of...