Consumer Behavior
December 9, 2013
The Most Persuasive Font
Back in 2012 a cool experiment was run, unknowingly, on readers of the New York Times. Errol Morris feigned a survey to see if readers responded differently to different fonts. ...
December 4, 2013
Ask Your Prospects What They Predict
People are more likely to do something when they say (or write) that they will. For example, if you announce to your family you are going to work out at...
November 23, 2013
Prevent Stealing With A Picture Of Eyes
Studies show that people adhere to rules more when they think they are being watched, even if the watching eyes are fake. A recent stop at a McDonald's showed this...
September 4, 2012
Increase Customer Demand Through Scarcity & Exclusivity
The Executive Summary Less is definitely more. It sounds crazy at first. . . if you want to increase customer demand you can easily achieve it through scarcity and exclusivity....
