Customer Loyalty

I was out to dinner with members of my advisory board when we ordered some wine. I noticed that each wine glass had a star on it (see the picture...

In this episode of On A Roll, Mike Michalowicz explains how to increase loyalty from customers by making them do some of the work.

Have you ever watched a PBS episode that features a tribe deep in the jungle? I admit, I am addicted to those programs. Once you watch just a few, you...

If your customers feel someone or something is superior to them, they will envy it. And if you are that "superior" thing, envy is not good. When customers envy something,...

How do you want your clients to behave when you work with them? Do you need them to stay out your way? Do you want them to review your work...

Movie trailers are front loads of the movies they pitch. Advertisements are front loads of the product or service they sell. Newspaper articles are front loaded to pack the essence...

There is an interesting phenomena that happens when you do a lot of speaking – you see a lot of other people speak. They can teach you a lot. Over...

In Dan Ariely's TED talk, he explains the power of the Ikea Effect. The concept is this: If you can get the customers to do some of the work to...

All clients are not created equal. In fact, no client at all is better than a bad client. Mike Michalowicz, Author of The Pumpkin Plan & The Toilet Paper Entrepreneur...

I recently bought my last proverbial truck load of coffee from CoffeeForLess. I have a Keurig, and found the CoffeeForLess site to be competitively priced for the Keurig cups.  I...