Entrepreneur Strategies

Make Your Website The Same (But Do It Differently)

When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you.  It’s the marketer’s paradox. Being different is your biggest...

Ask Your Prospects What They Predict

People are more likely to do something when they say (or write) that they will.  For example, if you announce to your family you are going to work out at...

Under Promise, Over Deliver, Repeat

Here's what drives me nuts - when my 2pm appointment calls me at exactly 2 o'clock to tell me they are running late. Why did they have to wait until...

Competitor Being Acquired?

After Penn State's massive Sandusky scandal broke, the football program went into turmoil. Fines, penalties loss of scholarships and a need to realign the entire program. During this turmoil other...

Great Is Just A Little More Than Good

The Olympics are just around the corner. Just like the prior Olympics and the ones before that, the first place medal winners will be two seconds or two inches or...

Crushing The Competition? Bad Move!

I loved the thought of crushing my competition. I reveled in their struggles. My goal wasn't to get more clients per se.  My goal was to take more clients away...

A Lesson In Profitability – Admit Your Mistakes

Does it frustrate you when a politician or business leader or friend explains away their bad judgment call (or illegal activity)? Do you lose faith in them when they try...

Question The Assumption

Business is full of assumptions. It's just the way it is, I assume. The term "bankers hours" came about because of the limited, unaccommodating hours they kept. Banks were open...

Every Entrepreneurial Success Starts With A Belief It Can Be Done

There is one common ingredient in every successful business venture, in every life changing invention and every extraordinary entrepreneurial endeavor: Every success started with a belief that it could be...

Make New Rules

Google changed the search engine rules established by Yahoo, MSN and AOL (remember them?) from tons of news and ads on a search page, to a simple box. Then Google...

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