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July 7, 2013
Front Loading Web Content
Movie trailers are front loads of the movies they pitch. Advertisements are front loads of the product or service they sell. Newspaper articles are front loaded to pack the essence...
July 6, 2013
You Grow By Saying No
Steve Jobs was once asked what he was most proud of in his career. He didn't say it was the iPod. He didn't mention the Mac. He didn't even hint...
July 5, 2013
The Best Way To Discipline Your Employees
All employees are not the same. So DON'T discipline your employees the same way. In this video you will discover that when you need to correct a behavior, you...
July 4, 2013
Don't Be The "The"
There is an interesting phenomena that happens when you do a lot of speaking – you see a lot of other people speak. They can teach you a lot. Over...
July 3, 2013
The Most Common Business Growth Plateau
I want to ask you a question. It's multiple choice. Similar to the one that your grade school teacher would spring on you as a pop quiz. Or when she...
July 2, 2013
Be Consistent With Your Immutable Laws
Your immutable laws are what make you (and your business) distinct. They are the rules that you play by. When you fully adhere to your immutable laws, your clients, your...
July 1, 2013
The Difference Between A Good Salesperson And A Bad One
All salespeople are not created equal, and it can be hard to separate the good ones from the bad ones. But there is one way to differentiate them. Bad salespeople...
June 30, 2013
How To Get Testimonials For Your Business
So how do you get testimonials for your business? In short, you ask for them. But asking is not enough since a client will almost always say yes, yet now...
June 29, 2013
The Most Loyal Customers Do Some Of The Work
In Dan Ariely's TED talk, he explains the power of the Ikea Effect. The concept is this: If you can get the customers to do some of the work to...
June 28, 2013
You Do Want Your Career Highlights On Your Tombstone
I hear it over and over. Your career highlights won't be on your tombstone. It is your family name that will be there. The lesson? Be everything to your children....