When sales comes easy, and you don’t need to scratch and claw to get it, you will not be ready for when sales dry up. And it will dry up. It always does. Ironically, it is during these easy-peasy times when you need to sell harder than ever. When business is good, you need to scratch and claw the most. . .
. . . because when the sales do dry up, all of your weak competitors will close their doors. Their former customers will need someone new, someone they can be confident in. If you are one of the standing healthy vendors, the customers will come to you.
