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April 9, 2013
How To Use Priming To Market More Effectively
In this video, Mike Michalowicz teaches a private session on how to use the technique of priming to properly position your marketing message.
April 8, 2013
Build Your Brand Around Your Natural Voice
Eddie Money versus Eddie Vedder. Eddie Money sings falsetto, which loosely translates to "fake voice." It sounds great, when it works. But only in the rarest exception can a falsetto...
April 6, 2013
Book Yourself Solid Illustrated by Michael Port
The newest book by Michael Port, Book Yourself Solid Illustrated, is now here! In this video Michael Port shares insights on what you will (and won't) find inside.
April 5, 2013
Learn The Basics On Crappy Instruments
At age 13 I bugged my Dad about getting a guitar. He supported it. He actually insisted on taking me to the store to get one. When we got there,...
April 4, 2013
The Power of Simple Symbols
A red square box with two thick, pink horizontal lines that look like the mathematical “equal” symbol they’re supposed to represent, have taken social media by storm this week. The...
April 3, 2013
Increasing Sales Via Old Fashion Packaging
Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...
April 2, 2013
Why Customers Constantly Want New, Different And Unexpected Stuff
Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...
April 1, 2013
The Dumbest Business Ideas Of All Time (That Made Millions)
Ever have an idea for a new product or service enter your mind and quickly dismiss it, thinking it’s a dumb idea? Let me tell you, you need to stop...
March 31, 2013
How To Expand Your Brand, Prepare For Retirement, And More
Mike Michalowicz, Author of The Pumpkin Plan, and Colleen DeBaise of Entrepreneur.com answer viewer questions on MSNBC's Your Business.
March 29, 2013
A Secret: The Most Viral Marketing Method Ever
Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before...