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How To Use Priming To Market More Effectively

In this video, Mike Michalowicz teaches a private session on how to use the technique of priming to properly position your marketing message.

Build Your Brand Around Your Natural Voice

Eddie Money versus Eddie Vedder. Eddie Money sings falsetto, which loosely translates to "fake voice." It sounds great, when it works. But only in the rarest exception can a falsetto...

Book Yourself Solid Illustrated by Michael Port

The newest book by Michael Port, Book Yourself Solid Illustrated, is now here! In this video Michael Port shares insights on what you will (and won't) find inside.

Learn The Basics On Crappy Instruments

At age 13 I bugged my Dad about getting a guitar. He supported it. He actually insisted on taking me to the store to get one. When we got there,...

The Power of Simple Symbols

A red square box with two thick, pink horizontal lines that look like the mathematical “equal” symbol they’re supposed to represent, have taken social media by storm this week. The...

Increasing Sales Via Old Fashion Packaging

Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...

Why Customers Constantly Want New, Different And Unexpected Stuff

Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...

The Dumbest Business Ideas Of All Time (That Made Millions)

Ever have an idea for a new product or service enter your mind and  quickly dismiss it, thinking it’s a dumb idea? Let me tell you, you need to stop...

How To Expand Your Brand, Prepare For Retirement, And More

  Mike Michalowicz, Author of The Pumpkin Plan, and Colleen DeBaise of Entrepreneur.com answer viewer questions on MSNBC's Your Business.

A Secret: The Most Viral Marketing Method Ever

Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before...

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