Recently while at the airport in The Netherlands I found they are utilizing some innovative alternatives to produce energy. Want to charge your phone? You create the power – hop on and pedal. How cool is this?
It’s a reminder of how thinking outside of the box can truly enhance your business. I know I have asked you this recently and I will ask again – what makes you different? How are you standing out in your industry?
Those are great things they are doing different at the airport. I love the outdoor area. We need to make access to the outdoors and nature easier. That’s perfect. I saw behind you what looked like a simulated tree. I could be wrong on that thematic element, but I think I saw it. These are related to what we do. Get people outdoors, learning about our natural world and creating experiences through thematic environments. We plan, design and build exhibits.
What we are doing may not sound outside of the box because many do it in other industries. However, in our industry it is more rare. We are generous with providing DIY, industry tools, expert advise and more through our blog and newsletters. We also created a new product recently called Alpaca exhibits in which our clients can DIY the design side of things and slowly develop their space through components. It’s like IKEA for exhibits in a way.
Most great leaders appear crazy at first. Here is a great, and funny, example. http://m.youtube.com/watch?v=fW8amMCVAJQ
It speaks to the first follower effect but also how leaders appear crazy at first until they get a following. Then they are transformational leaders who created a movement.
My husband says that we should power our computers by pedaling, since we sit so much in front of our computer! Thanks for sharing!
I named my company Prophet’s Bookkeeper, it makes people take a mental double take. Instead of profits, its prophets, a biblical term for someone who sees into the future and the bookkeeper who keeps them grounded financially
I bring my woowoo world into the business realm. With “out there” ideas like eft and ma infestation,. Y clients get more business.