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ECONOMIC VOLATILITY/RECESSION RESPONSE

A HEALTHY BUSINESS =
SALES, PROFIT AND ORDER

There are three core essentials for a healthy business—sales, profit, and order. In stable times, these are the pillars of growth. In times of economic instability, they become your lifeline. To ensure your business weathers any storm, you must strengthen and sustain each of these areas. If you’re looking for resources to guide you through economic uncertainty, these books are the best place to start.

SALES

SALES

The Pumpkin Plan and Get Different

PROFIT

PROFIT

Profit First and The Money Habit

ORDER

ORDER

Clockwork and All In

I hope they serve you well.

Economic Volatility Response Master Plan

Master Plan Volatility Response Quick Business Efficiency Tips During an Impending Recession

Sales/Customer Value Focus

Tools that help entrepreneurs generate revenue, attract and retain customers, and differentiate themselves in the market.

Worried you’ll have to compete on price alone? Different Is Better
Want to stand out without overspending or overpromising? The Differentiator Generator
Want to uncover hidden customer opportunities and new offerings? Product Idea Generator
Need to reevaluate your offerings to keep clients happy? The Product Path
Wondering if your products are meeting customer needs? Product Path Validation Stages Product Path Validation Stages
Need to discover new products that meet today’s needs? The 1-Step Back Method The 1-Step Back Method

Profit/Financial Focus

Tools that help entrepreneurs maximize revenue, profits, cash flow, and financial resilience.

Need your team motivated to save money and boost efficiency? Profit Share
Confused about when to borrow, lend, or hold cash? The Borrower/Lender Matrix
Debt Risk
Unsure how to cut costs without hurting yourself or the business? Lifestyle Congruence Calculator
Want to quickly see what’s working and what’s not? The Rapid Growth Analysis What is The Rapid Growth Analysis?

Order/Operations Focus

Tools that help entrepreneurs manage tasks, team alignment, processes, priorities, and mental clarity.

Spending too much time on low-value tasks? 4 Types of Work
Tasks keep piling up and you feel overwhelmed? Task Impact Prioritization
Don’t know what to prioritize to keep your business safe? The Business Priority Pyramid
Limited resources and don’t know where to focus? Role Alignment
Sales and delivery keep swinging between feast and famine? Double Helix Trap
Need a fresh way to rethink products, services, or processes? The Scamper Wheel
Struggling to communicate clearly during change? The EVOLVE Communication Method Check out The Evolve Technique!
Making decisions under pressure feels impossible? The 10-10-10 Method 10-10-10 Rule
Unsure which clients or offerings matter most? The Pareto Overlap What is The Pareto Overlap?
Feeling overwhelmed and unsure where to act? The Block Control The Block Control Method
Trying to balance immediate work with long-term planning? The 10-2 Method What’s the 10-2 Method?
Feeling stuck in negative thinking? The Positive Process The Positive Process
Need a confidence boost for tough decisions? Confidence Mapping A Quick Tip for Boosting Confidence
Worried you’re reacting out of desperation? The Survival Trap
Unsure where to focus your energy for the biggest returns? The Sweet Spot 5-Step Recession Busting Strategy
Feeling reactive instead of proactive to market swings? The Business Crisis Trend The 5 Stages to Navigating the Recession
Feeling stuck in a cycle of struggle and breakthrough? The Journey of Transformation

Order/Operations Focus

Want a quick overview of Mike’s methodology? Entrepreneurship Simplified Overview