marketing

Get Different hits the shelves on September 21st! As the date approaches, we thought it’d be fun to share just a few of our staff’s favorite quotes from the book....

  GET THE BOOK   THE FIRST STEP IS GETTING NOTICED. THE SECOND IS GETTING BUSINESS. In Get Different, Mike Michalowicz reinvents the way marketing is done. In it, you will...

 No matter what our philosophies or offerings are, we have one thing in common - we have to sell it. Your customers want to know you see them. No...

When you make a lot of money, or you did then lost it all and are now rebuilding yourself, they want to know how you do it. I guess that’s why...

Marketing is about connecting with consumers. Great marketing, though, is about transforming those consumers into fans, raving fans – people who feel loyalty, and feel invested in your business and...

Mike Michalowicz, author of Surge, Profit First and other books, shares techniques and strategies to market your business (in ways you never have before). And the cost for these marketing...

The greatest marketers of all time bring us different lessons, approaches and philosophies but they all achieve the same results — conversions and loyalty. Create your own marketing with one,...

A great product lesson comes from The Weather Channel's wildly popular TV show, Fat Guys In The Woods. The show features survival expert, Creek Stewart, as he demonstrates to the...

A college buddy of mine loved to say, “You can polish a turd as much as you want... it’s still a stinkin’ turd.” (If you haven’t figured it out, I...

I originally started the introduction to this article by explaining to you that my industry is soooooo competitive.  It is…truly.  I’m an author, and any time I’m pitching a new...