Behavioral Influence
October 25, 2013
Place What You Want To Sell On The Right
The left side of the human brain performs, among other things, story telling. Not just story telling to others, but story telling to ourselves. When you look at that pretty...
October 19, 2013
It's Not Trivial To Your Customers
I was intending to share this card (picture below) as an example of exemplary customer service. But I can't My name was messed up, and I am (mildly) pissed. I...
October 6, 2013
Don't Give Your Employees Lofty Titles
Entrepreneurs have the propensity to give employees big, lofty titles. That new kid handling the social media is given the title "Chief Marketing Officer." The technician who is an old-timer...
September 27, 2013
Hook Customers With A Newly Invented Language
The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of...
September 23, 2013
Know, Like, Trust & Try
Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...
September 4, 2013
You Are A Reflection Of What You Surround Yourself With
I have noticed that some people are news addicts and others are anti-news addicts (avoiding the news like the plague). I am the latter. I never watch the news. To...
August 29, 2013
A Simple System With A Simple Flaw
I was out to dinner with members of my advisory board when we ordered some wine. I noticed that each wine glass had a star on it (see the picture...
August 13, 2013
What Street Signs Can Teach You About Advertising
Advertising has changed. A lot. Customer attention spans are nil. We want what we want, not what you want us to want. So how do you advertise when people want...
August 12, 2013
How To Instantly Break Stress
In this episode of On A Roll, Mike Michalowicz explains why drawing an infinity sign (a figure 8 on its side) in the air, instantly breaks stress. It forces you...
August 6, 2013
How Loss Motivates People To Buy
More people buy my books after I speak, than before. It's what you would expect, of course. But why is it? The same number of people are there before and...