Customer Loyalty

In the world of business, competition seems to be everything. But knowing where to draw the line regarding how you strive to live up to, or surpass, that competition can...

My children love video games. I wondered why. Video games are full of repetitive tasks. Shoot countless peas at zombies (if you know the game, that makes sense). Race a...

e of my colleagues showed me an email that she sent to a new prospect with the intent of scheduling an appointment.  In fact, this prospect reached out to her...

I received this note, in the mail last year. It did its job - she got the meeting with me immediately. While I was always willing to meet with her,...

Right now, pick up the phone, call your best client and after the appropriate niceties ask them this question: “What am I doing right?” They will surely share some details....

Holding meetings with clients is a given. At some point just about all entrepreneurs need to meet with their client. But where you meet can make a big difference. So...

The marketplace is an ocean and it is the only place you can capture waves. When you are in the ocean... do everything you can to ride a wave. Don’t...

My friend, Barrett owns a lawn care business. To grow his company he hired a company to do outbound calls as the new season approached. As frustrating as it may...

Johann Wolfgang von Goeth, the famous writer and scientist, was quoted as once saying, “We must always change, renew, rejuvenate ourselves; otherwise, we harden.” His philosophy couldn’t be more true,...

Love is love is love. The same things that you used to woo your spouse or boy/girl friend with, work with clients too. Why? Because you’re showing them you appreciate...