Customer Service
July 7, 2013
Front Loading Web Content
Movie trailers are front loads of the movies they pitch. Advertisements are front loads of the product or service they sell. Newspaper articles are front loaded to pack the essence...
June 29, 2013
The Most Loyal Customers Do Some Of The Work
In Dan Ariely's TED talk, he explains the power of the Ikea Effect. The concept is this: If you can get the customers to do some of the work to...
June 23, 2013
The Best Marketing Method Of All Time
The best marketing method of all time: Amazing customer service. It always brings customers back. It always gets customers telling others. Try to consitently achieve that with any...
June 19, 2013
Pleasant Surprises: The Catalyst Of Business Success
A few days ago I wrote about an unpleasant experience I had at a hotel. One small annoyance, and they lost my business permanently. When those small things are done...
June 13, 2013
The Formula To Creating Raving Fans
The formula to creating a community of raving fans is simple: Over serve the best at the deliberate expense of the rest. Only when you have the courage to do...
June 10, 2013
The Simple Prioritization Method To Making More & Doing Less
You started your business to give you more freedom and way more money, but that’s not exactly what’s happening is it? If you’re like most entrepreneurs—you’re actually weighed down with...
May 10, 2013
What's Your Company's First Impression (The Armpit Syndrome)
If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives...
April 29, 2013
See It Through The Eyes Of A Client
You Don't Get It, Because You Don't See It. You don't really get it. Nor do I. Nor does any entrepreneur. We think we know what it takes to build...
March 8, 2013
111 Great Last Minute Gift Ideas For Clients
Not everyone is a super shopper, especially me, and super-especially when it comes to great gift ideas for clients. Some of us need months to come up with the perfect...
February 25, 2013
How To Be The Master Of Professional Persistence
I regret giving one business acquaintance of mine my cell number. He calls constantly, wanting me to help him or to order from him or do something for him in...