Sales

Why The Economy Is Irrelevant To Small Business

For a small business, one great client makes a difference. One big project makes a big difference. One more rock solid deal makes a rock solid difference. If your business's...

Make A Prospect Convince Themselves To Buy

Change Why So Low? Have you ever tried the "closing" technique where you ask your prospect to rate their interest in your offering on a 1 to 10 scale? Then...

The Difference Between Marketing And Public Relations

In this business answers segment we answer these questions: 1. What is the difference between marketing and public relations? 2. When scaling a business, what should I do first? 3....

111 Great Last Minute Gift Ideas For Clients

Not everyone is a super shopper, especially me, and super-especially when it comes to great gift ideas for clients. Some of us need months to come up with the perfect...

What A Prostitute Can Teach You About Your Bill Rates

I want to ask you something. Be forewarned, this is a really edgy question.  Who do you think is a higher "quality" prostitute, one that charges $10 or one that...

Surfside Bagels: A Bagel Shop Business Rescue

Surfside Bagels was wiped out by Hurricane Sandy. The MSNBC Your Business Rescue Team was called into action. In this episode we share recommendations and strategies for recovering from the...

Increase Customer Demand Through Scarcity & Exclusivity

The Executive Summary Less is definitely more.  It sounds crazy at first. . . if you want to increase customer demand you can easily achieve it through scarcity and exclusivity....

Listen to Mike’s podcasts on your favorite app: