Sales

How To Measure The Health Of Your Business Instantly

I suspect you don't check your income statement every day. You likely don't check it weekly either. Maybe you check it monthly. Maybe. But probably not. For many entrepreneurs the...

Don't Quote Price Ranges

Don't quote price ranges. When you tell a prospect that your offering falls somewhere between X (the lowest price) and Y (the highest price), you both lose. The prospect will...

Make Your Clients Work For It

In this episode of On A Roll, Mike Michalowicz explains how to increase loyalty from customers by making them do some of the work.

How Loss Motivates People To Buy

More people buy my books after I speak, than before.  It's what you would expect, of course.  But why is it? The same number of people are there before and...

The Little Things Are What Customers Care About

In this episode of On A Roll, Mike Michalowicz explains why you need to excel at the little things. Customers don't notice the big things you do right, because they...

Remember When Husky Meant Fat?

Remember when husky meant fat? If you don't, you are too young or too old. Husky was the politically correct term in the 70's and 80's for overweight people. Then...

Brussels Sprouts Are Back!

Remember when Brussels sprouts were the bane of super? Your mom would surprise you with those mini cabbages, and you would try to hide them under your potatoes. Brussels sprouts...

Be A Better Networker By Playing Networking Solitaire

The key to networking is not in the talking, it is in the listening and asking questions. This is true for a few reasons: 1. People like people who are...

The Difference Between A Good Salesperson And A Bad One

All salespeople are not created equal, and it can be hard to separate the good ones from the bad ones. But there is one way to differentiate them. Bad salespeople...

Pricing Dictates Perception

What if BMW radically changed their pricing model?  Imagine if BMW dropped the price of the car.  Significantly. Same car, same service, same experience, just one difference: They price the...

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