Sales

I took the courtesy bus over to get a rental car. When the bus started going a recording came on sharing the "value" in upgrading and pre-paying for my gas....

You’re probably thinking, pop quiz? I haven’t even had my coffee yet, man! Relax. This pop quiz only has one question. It’s a tough one, though. Are you ready? What...

If I had a product I wanted to sell you, would you ever let me solicit you? Hell no. No one wants to be sold to. So you put barriers...

If you are at a clothing store and you try on a jacket, you are more likely to buy it now. If you are at a food store and sample...

When is the last time you whipped up a batch of Kentucky Fried Chicken at home? Not the time you tried and nearly burned the kitchen down, the time you...

Have you have ever wondered how it is that some of your competitors seem to always be in harmony with their clients, while others fight to stay in their good...

Your best business adviser is your customer.   You customer makes it very clear what they like - they buy it from you.   You customer makes it very clear...

People are more likely to do something when they say (or write) that they will.  For example, if you announce to your family you are going to work out at...

I am on a little bit of a pricing strategy kick this week. In addition to removing decimals and dollar signs, consider changing the sequence of your proposal to include...

Buyers have a negative association to dollar signs and decimals. Even if it is for a fraction of a second, $39.00 feels more negative to consumers than 39 does. That's...