Sales

See It Through The Eyes Of A Client

You Don't Get It, Because You Don't See It. You don't really get it. Nor do I. Nor does any entrepreneur. We think we know what it takes to build...

Good Clients, Bad Clients And No Clients At All

I received a call a while back from an entrepreneur who was thrilled to have landed the “big fish.” He pulled in a client who just signed a six digit...

Marketing To Psychographics

Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age...

The Ultimate Sales Closing Technique

No one is ever as convincing to your prospect as the prospect themselves. In other words, if you can have your prospect arguing to you why they need your services...

How To Memorize Any Speech In 5 Minutes

In this presentation Mike Michalowicz, shares the technique of using mnemonics for memorizing any speech in five minutes.

Make Things Simple And Make Simple Things

Simple is not easy. Complex is. Simple requires that you do the same thing as the complex, but with less. A lot less. Simple is hard, but when you master...

Book Yourself Solid Illustrated by Michael Port

The newest book by Michael Port, Book Yourself Solid Illustrated, is now here! In this video Michael Port shares insights on what you will (and won't) find inside.

Increasing Sales Via Old Fashion Packaging

Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...

Why Customers Constantly Want New, Different And Unexpected Stuff

Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...

A Secret: The Most Viral Marketing Method Ever

Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before...

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