Sales

If you are at a clothing store and you try on a jacket, you are more likely to buy it now. If you are at a food store and sample...

When is the last time you whipped up a batch of Kentucky Fried Chicken at home? Not the time you tried and nearly burned the kitchen down, the time you...

Have you have ever wondered how it is that some of your competitors seem to always be in harmony with their clients, while others fight to stay in their good...

Your best business adviser is your customer.   You customer makes it very clear what they like - they buy it from you.   You customer makes it very clear...

People are more likely to do something when they say (or write) that they will.  For example, if you announce to your family you are going to work out at...

I am on a little bit of a pricing strategy kick this week. In addition to removing decimals and dollar signs, consider changing the sequence of your proposal to include...

Buyers have a negative association to dollar signs and decimals. Even if it is for a fraction of a second, $39.00 feels more negative to consumers than 39 does. That's...

The left side of the human brain performs, among other things, story telling. Not just story telling to others, but story telling to ourselves. When you look at that pretty...

In this episode of On A Roll, Mike Michalowicz explains how quoting price ranges set both the vendor and the client up for disappointment. Instead of quoting price ranges, quote...

Entrepreneurs like to use pessimistic numbers, because they prepare us for the absolute "worst case." Alas, we use flawed pessimistic numbers. The real worst case is inevitably way worse than...