Sales
April 10, 2013
Make Things Simple And Make Simple Things
Simple is not easy. Complex is. Simple requires that you do the same thing as the complex, but with less. A lot less. Simple is hard, but when you master...
April 6, 2013
Book Yourself Solid Illustrated by Michael Port
The newest book by Michael Port, Book Yourself Solid Illustrated, is now here! In this video Michael Port shares insights on what you will (and won't) find inside.
April 3, 2013
Increasing Sales Via Old Fashion Packaging
Our prospects and clients are highly influenced by their first impression. It is called priming - what we see first, determines our perception of the things to come. You can...
April 2, 2013
Why Customers Constantly Want New, Different And Unexpected Stuff
Our brains are designed to assimilate oddities in our surroundings fast. We have to - it is a survival mechanism. In the caveman days, the hunter (possibly your great, great,...
March 29, 2013
A Secret: The Most Viral Marketing Method Ever
Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before...
March 20, 2013
Why The Economy Is Irrelevant To Small Business
For a small business, one great client makes a difference. One big project makes a big difference. One more rock solid deal makes a rock solid difference. If your business's...
March 14, 2013
Make A Prospect Convince Themselves To Buy
Change Why So Low? Have you ever tried the "closing" technique where you ask your prospect to rate their interest in your offering on a 1 to 10 scale? Then...
March 11, 2013
The Difference Between Marketing And Public Relations
In this business answers segment we answer these questions: 1. What is the difference between marketing and public relations? 2. When scaling a business, what should I do first? 3....
March 8, 2013
111 Great Last Minute Gift Ideas For Clients
Not everyone is a super shopper, especially me, and super-especially when it comes to great gift ideas for clients. Some of us need months to come up with the perfect...
March 7, 2013
What A Prostitute Can Teach You About Your Bill Rates
I want to ask you something. Be forewarned, this is a really edgy question. Who do you think is a higher "quality" prostitute, one that charges $10 or one that...