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How To Market Through Your Customers

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers.  The trouble is that consumers are buried under a...

Problem? Respond Quickly And Prepare Them For The Worst

I'm in New Orleans (Gnaw Leans, if you are a local) as I write this. I decided to get an early start before I head out to the airport. I...

YES: The Most Dangerous Word In Business

It’s YES. The most dangerous, damaging word in business is YES. I know what you are thinking. “What the hell, Mike? Business is all about getting the customer to say...

How To Destroy Employee Loyalty

I had dinner a few nights ago with a friend who works for a Fortune 500 company.  He’s been looking for another job for nearly two years now, and he...

Superhero Thoughts

When you were a child, you believed in superhero thoughts. You believed you could create your own Spider Man web wrist launchers, swing from building to building, and fly tree...

Don’t Listen To Non-Consumers

I went to the mall this past weekend to pick-up a few new shirts. At least... that was my intention. My fashion consultant (my wife, Krista) had other plans. Our...

Selling Ice To Africans

I don’t want that sales guy who is “so good” he can “sell ice to Eskimos.”  Why not? Because eskimos don’t need ice.  That sales guy has a horrible sense...

Revenue Doesn’t Matter, Business Health Does

Please don't ever again tell me how “big” your business is. I could care less. I don’t get excited about the number of employees you have. You lose my attention...

Business Applications for Facebook On The Rise

You know all about how companies have been using mobile applications to help boost their bottom line. Now, get ready for Facebook applications to be the next big thing! Development...

First in Gets The Respect

The first business in a new territory gains the respect. Take Uber for example. Uber was the first in the crowdsourced personal transportation space - the first alternative to taxis....

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