Selling Ice To Africans

I don’t want that sales guy who is “so good” he can “sell ice to Eskimos.”  Why not? Because eskimos don’t need ice.  That sales guy has a horrible sense of the target market. That guy is a world class scammer.

I want the guy who can sell ice to Africans. That guy understands the target market. That guy understands how to serve. That guy is a world class salesman.

Comments

1 thought on “Selling Ice To Africans”

Leave a Reply

Your email address will not be published. Required fields are marked *

Listen to Mike’s podcasts on your favorite app: