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October 30, 2015
How To Run Job Ads That Get Great Employees
For years I ran ads for different positions, and would always get hundreds of resumes in response. The problem was 95% of those respondents were generic responses. They were people...
October 29, 2015
People Lie With Words And Speak The Truth With Wallets
Ask your contacts if they would buy a product you're thinking about creating. They will surely say yes. Your product doesn't exist yet and they don't have to pay you...
October 28, 2015
The Best Advertising Method Ever
The best advertising method ever? It's not Facebook. It's not email blasts or pay-per-click. It isn't even a Super Bowl ad. The best marketing has always been word-of-mouth, where your...
October 27, 2015
How To Be Scalable
Scalable has become an abused word. Everyone wants to be scalable, yet few understand what it means. So let's get a few things straight. To be scalable is not to...
October 23, 2015
You Break It, You Bought It
You break it, you bought it. What a horrible sign to have in a store! I am afraid to touch that thing, let alone look at it. I am afraid...
October 22, 2015
An Addiction To Axioms
Be careful about accepting things the way they are, simply because it has always been that way. The world was flat, until someone finally thought otherwise. The earth was the...
October 21, 2015
A New Question
The next time you meet with a fellow entrepreneur and discuss your businesses, ask him/her this question: How profitable is your business? For some reason that question never gets asked,...
October 20, 2015
The 8 Worst Pieces Of Advice Business Owners Receive About Money
I know that advice is free and plentiful, but not all of it’s worth taking. Particularly when it comes to finances, it’s best to take advice from people who’ve successfully...
October 16, 2015
The Key To Persuading Others
It’s about passion. It is having a love for what you do. It is about giving a shit. I met a woman who is a dolphin trainer. She couldn’t stop...
October 15, 2015
How to Have a Great Place to Work
Do you have a great place for people to work? If you hesitate about answering that question, it may be time to give it some thought. Having a high turnover...