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How To Run Job Ads That Get Great Employees

For years I ran ads for different positions, and would always get hundreds of resumes in response. The problem was 95% of those respondents were generic responses. They were people...

People Lie With Words And Speak The Truth With Wallets

Ask your contacts if they would buy a product you're thinking about creating. They will surely say yes. Your product doesn't exist yet and they don't have to pay you...

The Best Advertising Method Ever

The best advertising method ever? It's not Facebook. It's not email blasts or pay-per-click. It isn't even a Super Bowl ad. The best marketing has always been word-of-mouth, where your...

How To Be Scalable

Scalable has become an abused word. Everyone wants to be scalable, yet few understand what it means. So let's get a few things straight. To be scalable is not to...

You Break It, You Bought It

You break it, you bought it. What a horrible sign to have in a store! I am afraid to touch that thing, let alone look at it. I am afraid...

An Addiction To Axioms

Be careful about accepting things the way they are, simply because it has always been that way. The world was flat, until someone finally thought otherwise. The earth was the...

A New Question

The next time you meet with a fellow entrepreneur and discuss your businesses, ask him/her this question: How profitable is your business? For some reason that question never gets asked,...

The 8 Worst Pieces Of Advice Business Owners Receive About Money

I know that advice is free and plentiful, but not all of it’s worth taking.  Particularly when it comes to finances, it’s best to take advice from people who’ve successfully...

The Key To Persuading Others

It’s about passion. It is having a love for what you do. It is about giving a shit. I met a woman who is a dolphin trainer. She couldn’t stop...

How to Have a Great Place to Work

Do you have a great place for people to work? If you hesitate about answering that question, it may be time to give it some thought. Having a high turnover...

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