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You Don't Need To Believe In Karma

  You don't need to believe in karma. It believes in you.  

How To Massively Leverage Your Super Talents

I was forwarded an email that was a forward of an email, that was forwarded from Dan Sullivan.  All credit for the process that you are about to learn goes...

The Power of the Nobodies

They used to call it the Oprah Effect; Get on her show and your product, book, recipe, service, info-product, brand and everything about you took off (Yeah, I am talking...

The Most Persuasive Font

Back in 2012 a cool experiment was run, unknowingly, on readers of the New York Times. Errol Morris feigned a survey to see if readers responded differently to different fonts. ...

The Best VoIP Phone System On The Market

I know more about phone systems than I really care to. Having owned three companies of all different sizes over the past 17 years, I have unintentionally become skilled in...

Passive And Participative Marketing

You remember 20 years ago, right?  Marketing was passive.  You would run a TV commercial or have the local radio station pitch your product.  Consumers would either listen or turn...

Make Your Website The Same (But Do It Differently)

When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you.  It’s the marketer’s paradox. Being different is your biggest...

Is Your Business A Source of Happiness?

When you leave your client’s site. . . After you provided the phone support. . . Once your customer opens your email. . . Are they talking about how happy...

Ask Your Prospects What They Predict

People are more likely to do something when they say (or write) that they will.  For example, if you announce to your family you are going to work out at...

Under Promise, Over Deliver, Repeat

Here's what drives me nuts - when my 2pm appointment calls me at exactly 2 o'clock to tell me they are running late. Why did they have to wait until...

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