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December 12, 2013
You Don't Need To Believe In Karma
You don't need to believe in karma. It believes in you.
December 11, 2013
How To Massively Leverage Your Super Talents
I was forwarded an email that was a forward of an email, that was forwarded from Dan Sullivan. All credit for the process that you are about to learn goes...
December 10, 2013
The Power of the Nobodies
They used to call it the Oprah Effect; Get on her show and your product, book, recipe, service, info-product, brand and everything about you took off (Yeah, I am talking...
December 9, 2013
The Most Persuasive Font
Back in 2012 a cool experiment was run, unknowingly, on readers of the New York Times. Errol Morris feigned a survey to see if readers responded differently to different fonts. ...
December 8, 2013
The Best VoIP Phone System On The Market
I know more about phone systems than I really care to. Having owned three companies of all different sizes over the past 17 years, I have unintentionally become skilled in...
December 7, 2013
Passive And Participative Marketing
You remember 20 years ago, right? Marketing was passive. You would run a TV commercial or have the local radio station pitch your product. Consumers would either listen or turn...
December 6, 2013
Make Your Website The Same (But Do It Differently)
When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you. It’s the marketer’s paradox. Being different is your biggest...
December 5, 2013
Is Your Business A Source of Happiness?
When you leave your client’s site. . . After you provided the phone support. . . Once your customer opens your email. . . Are they talking about how happy...
December 4, 2013
Ask Your Prospects What They Predict
People are more likely to do something when they say (or write) that they will. For example, if you announce to your family you are going to work out at...
December 3, 2013
Under Promise, Over Deliver, Repeat
Here's what drives me nuts - when my 2pm appointment calls me at exactly 2 o'clock to tell me they are running late. Why did they have to wait until...