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August 31, 2013
Why People Talk Fast
I talk fast. I mean, really fast. I mumble at times, too. During a morning walk, I had a flash of introspective insight, that explains my quick tongue. I am...
August 30, 2013
The Importance Of Focus
There are songs about it (think One by U2), there are stores named after it (think Pier 1) and every sports team on the planet says they are number one...
August 29, 2013
A Simple System With A Simple Flaw
I was out to dinner with members of my advisory board when we ordered some wine. I noticed that each wine glass had a star on it (see the picture...
August 28, 2013
What Scooby-Doo Can Teach You About Marketing Consistency
Did you watch Scooby-Doo cartoons as a kid? Even if you only caught a few episodes, I bet you'll nail this match up quiz. Match the letter to the number...
August 27, 2013
Don't Quote Price Ranges
Don't quote price ranges. When you tell a prospect that your offering falls somewhere between X (the lowest price) and Y (the highest price), you both lose. The prospect will...
August 26, 2013
Make Your Clients Work For It
In this episode of On A Roll, Mike Michalowicz explains how to increase loyalty from customers by making them do some of the work.
August 25, 2013
How To Build A Tribe
Have you ever watched a PBS episode that features a tribe deep in the jungle? I admit, I am addicted to those programs. Once you watch just a few, you...
August 24, 2013
Why Is It Easier To Teach Than Do?
My friend gives powerful business advice to his clients, yet his own business constantly struggles. In his own words, he is a failure. How can someone with all that knowledge...
August 23, 2013
Impatience Versus Anticipation
Change sucks. Strike that. Waiting for change, sucks. Once we know we want something, we want it instantly. We don’t want to wait for graduation, for choice clients, to buy...
August 22, 2013
The 10th & 24th Rule For Cash Flow Management
When does your company pay bills? When you have the cash? When your bookkeeper gets around to it? When you get a collections notice? Paying sporadically prevents you from ever...